Beware of the "All Natural" label, as it is neither regulated nor is officially defined.
What.The.Soap. isn't trying to confuse or hide anything and we always strive to use the most naturally occurring ingredients as possible and none of our soaps contain fillers, hardeners or added chemicals.
When we say something is "All Natural", we mean it. Soaps in this category split are undeniably natural and, like all our products, are made the same way soap has been made for centuries.